The brand value of military industry serving the O

Serving the Olympic military brand value needs to be vigorously developed

in 14 days, the 29th Beijing Olympic Games will begin. The connotation of "high-tech Olympics" embodied in the Olympic Games, whether it is the torch climbing Mount Everest, or the construction of large Olympic venues such as the bird's nest and water cube, has made great contributions to it by the military industry

many insulation businesses in China have seen their orders shrink. Lu Xiaoge, head of the Publicity Department of the aerospace science and industry group, said that relying on its resources and technological advantages, the Beijing Olympic Organizing Committee has not been able to find an institution with sufficient scientific and technological strength to undertake this task after it promised the International Olympic Committee to send the Olympic torch to Mount Everest. Finally, the R & D team of China Aerospace Science and Industry Corporation undertook the development task of the project. In the absence of ready-made experience and financial support, they overcame technical difficulties and finally realized that human beings at high altitude and low temperature should have a temperature fluctuation of no more than 2 ℃/h; Everest with low pressure and strong wind has the dream of lighting the torch

in order to ensure the safety of the Olympic Games and keep away from the threat of explosives and radioactive substances, China Academy of atomic energy has developed NQR (nuclear quadrupole resonance) explosive detection system, which solves the problem of explosive security inspection in the world today. It is one of the most advanced and practical explosive detection technologies in the world at present. This detection system does not contain radioactive hazards to human body and the environment, and has the advantages of not unpacking, rapid and accurate detection of explosives. Now this detection system has been applied to the security system of the Olympic Games and will play a role in combating terrorists' use of explosives and radioactive substances to endanger society and mankind

the special steel structure of the bird's nest is a fully welded twisted box structure, which is currently the largest construction difficulty in stadiums and gymnasiums and has a number of world-class construction technical problems. Jiangnan Company of China Shipbuilding Corporation undertook the development of steel structure and successfully completed the task. In addition, Zhongyuan construction company of China Nuclear Industry Construction Corporation successfully completed the hoisting of the bird's nest complex steel structure by using its experience in the construction of nuclear power plants

how to develop the market of military science and technology products after the Olympic Games is also an important issue for the Bureau of science, technology and industry for national defense and all military enterprises. A person from a military enterprise told that although the enterprise has done a lot of work for the Olympic Games, consumers have not been able to better understand its brand. This also exposed the lack of awareness and experience of market publicity and brand promotion in China's military enterprises

on the other hand, how to further develop related products and generate market benefits should be a serious problem for military enterprises. "Coca Cola, Seiko watches and a large number of other products have become world-famous brands, largely thanks to serving the Olympic Games, which is also worth learning." Li Jinduo said